The Big Give SA

A major fundraising effort in South Central Texas is “The Big Give”. Non-profit

organizations pay a fee to participate in this online event, which brings a great deal of

awareness to the non-profit community. The incentive for participation is the potential

for prize money based on the total raised. SAYL has elected to participate in this effort

this year and I will be working with the SAYL Director of Communications on this

project.

In researching this process, I have learned about peer-to-peer fundraising. In this

method of fundraising, an organization or individual recruits supporters to also function

as fundraisers. Last year, SAYL was able to raise approximately $9,000 utilizing peer-

to-peer fundraising and a social media marketing campaign. It is evident to me that

encouraging this type of participation requires communication that clearly shows the

value of casting this wide net of fundraisers, as the workload is significant both in terms

of outreach and administrative paperwork.